The importance of web design today in the online world is highly relevant to many individuals and companies. If your website creates consistent and attractive pages for users to navigate, search engines will pick up on these attributes and deliver targeted traffic to your site. A well-designed website also creates consistency in the branding and image that your company and brand embody.
Web design becomes critical to achieving higher conversion rates as well as to increasing traffic levels. Ultimately, a well-designed website creates consistency in your customer’s experience with your brand, further contributing to repeat business and ultimately resulting in more sales and lead acquisition. This is the reason many companies work with expert web development companies like December Labs.
If you’re not achieving your goals, there might be something wrong with your web design. There are four essential things you can do to improve your website design and drive traffic to increase your revenue:
- Improve Navigation
The first and foremost step you have to take if you want to design a professional-looking website using a standard or small business website builder is to make sure that it’s adequately navigated. It doesn’t matter whether you have a new website or you’re redesigning an old website as having an easily navigable site is always a good thing. If people don’t find what they’re looking for within that short time, the chances are that they’ll not come back to your website.
One of the easiest ways to improve website navigation and usability is to place your sidebars in functional order. Ideally, sidebars should appear with the most useful feature first, such as the column counter. This will help users to quickly find their desired quality and navigate through the content on that page.
Another important way to improve website navigation and usability is to have clear and easy to understand navigation links. This is especially important when a site contains several different pages or sections. When a user is navigating between these additional pages, it can be difficult to tell which page to focus on at first glance. If you have many different pages or sections on your website, it may also be helpful to place a drop-down list of drop-down options on the main navigation bar to help improve your website’s usability.
- Choose An Effective Color Scheme
The importance of colors in website design cannot be stressed enough. The most important thing is that colors have to be chosen carefully so as not to distract a viewer’s attention.
When a person designs a website, many elements come into play before a web designer can get things set up. These factors include the idea of what the website will be used for, whether the site will be appealing to its target audience, whether the site needs to conform to search engine specifications, and many more.
There are certain things you need to consider when choosing an effective color scheme for your web design. First, you need to look at your brand and logo. Your color scheme should be the same as your logo and branding so that people will recognize your website easily.
Next, you need to choose a color scheme that will leave a positive impression on your audience. Color can trigger certain feelings. In a study, about 85% of people said that color has a significant influence on the products they buy. When choosing a color, you might want to consider the meaning and feelings behind specific colors:
- Red – produces feelings of excitement and happiness
- Orange – gives off the impression of friendliness and fun times
- Green – implies freshness and the color of nature
- Yellow – gives off a positive feeling like excitement, optimism, and happiness
- Blue – can indicate dependability and high quality
- Black – used to indicate elegance or luxury
- White – provides a minimalist feel
You can use these colors and pair them with their complementary colors to add more variation to your design.
- Properly Design Landing Pages
Landing pages are one of the most essential features that can increase your online business and, in turn, help you make more sales. Landing pages are the pages that customers first see when they reach your site via a link from another website. Although you may be tempted to use a boring straight page with a large, easily recognizable logo for your company, this will be the last thing that customers will see.
Your landing pages should also be engaging. Your customers are looking for information, and you should provide them with that. If they can’t find it on your main page, give them a way to find it. Create a detailed index on each landing page that provides detailed information about your company, products, or services. Some landing pages even include links to social media sites and reviews of your company or products. This allows customers to get in touch with you and gives them a sense of what they can expect when dealing with you.
- Loading Times
With the rise of 5G technology, Internet connection is expected to be faster than before. With that, your site needs to keep up through your website speed. Your web design has an impact on your site speed. This is because your images, videos, infographics, and other aspects like plug-ins can contribute to your pages’ loading times.
When looking for a website builder, it’s essential to check that the website loading times are appropriately optimized. The main reason behind poor loading times is due to too many scripts and database queries on the page, taking time to load. Nowadays, Internet users don’t have much time as there are many activities to do on their personal computers. They want a website that’s fast and perfectly designed.
When a website is slow loading, people tend to close it quickly and look for better sites. When you don’t put the focus on your loading time, you’ll lose your audience. So, when it comes to design, you need to compress your images and limit the use of high-quality videos or find a better web hosting service that can cater to your needs.
The importance of a well-designed website lies in the impact it makes on potential customers. In essence, a well-designed website can be the defining factor that sets you apart from your competition. If your website design is well-designed, attractive, engaging, and user-friendly, then you stand to benefit significantly from having a large number of potential customers visiting your website.
To improve your web design, you need to work on navigation and choose the right color scheme to make it more functional and user-friendly. Lastly, to increase your audience conversion, you need to focus on designing your landing pages and adjusting some aspects of your web design to boost your loading speed.