With everything becoming digital, it is crucial that your business is not left behind. At the same time, it does not mean that you let go of all offline methods of lead generation you have been using and adopt online ones.
There are some potential clients who will not be available online, and others will not be available offline. This is why you have to use both offline and online methods.
Additionally, there are companies that provide machine and hand fulfillment, which can play a significant role in streamlining your offline marketing efforts and ensuring efficient packaging, shipping, and delivery of products and promotional materials.
The key is finding a balance between both methods. Do not get so caught up in one that you forget the other exists.
You should also know that because one method works for another business, it does not mean it will work for you. Research the best methods to use, try them and if they do not work for you, improve them or try other methods.
Offline
Some of the offline methods you can use to generate leads are discussed below.
Host Events
Hosting an event is a sure way of getting people to come to you. It will also put you in a certain position with the community members. You can do this by putting up yard signs or lawn signs to bring in more local leads.
You can also give your business card and talk about the services your company offers when you are invited to speak. The event does not have to be a business one; it can be an event that will put you in a position to interact with people who can buy from you. Put a little of your company out there for people to see and ask questions.
Direct Mail
When sending mail, you have to stand out from the competition. You also have to ensure that your mail is visually appealing and does not end up in the dustbin after someone reads the first few lines.
You can hire a graphics designer if you are not good at making it visually appealing. The cost will be worth it when you make money from this method.
If the person who reads your mail likes it and cannot use your services, they can keep it and get back to you when they are ready. In your mail, you can include some of your promotions and discounts.
You may think this method will not work because many homes are moving towards electronic mail; however, this is not true. If done correctly, you will be sure to land clients.
Online
Some of the online methods you can use to land prospective clients include:
Social Media Marketing
Research shows that about 59 percent of the world uses social media. People are getting online to keep in touch with their friends and loved ones, network, share their opinions and buy things.
As a business owner, using social media platforms is a sure way to find potential clients. First, you must find the right social media platforms for your business.
Different social media platforms attract people of a certain age and depending on your offering; you need to choose those to focus on. If it is for everyone, you must find a way to appeal to people of all ages.
Using social media for your business does not mean that you should constantly try to get people to buy from you all the time. You have to let your audience see the benefits they will be able to get from purchasing the products or the services that you are selling.
Listen to what people are saying, and do not jump on all trends you see around you. Stay true to your goal, and in no time, you will have created an online community for your business.
Email Marketing
Email marketing is a way to communicate with your existing clients or those looking to buy from you. You can hire someone to write the emails and create forms that will convert potential customers. First, you must create a marketing list and ask people to subscribe.
Use it to tell your subscribers the products or services that you have. You can also use it to introduce new products to the market. You can offer special discounts for people who are subscribed to your email marketing list.
Let everyone know when they should expect an email from you. Give teasers of your following email so people can look forward to them.
Each of the methods above has its benefits and an audience it appeals to, so you cannot choose to focus on one and ignore the rest. You must create a balance that will generate leads who will become customers.
