One of the biggest challenges when building websites is capturing the attention of your customers. Advancements in technology and the penetration of smartphones have been reducing our attention span over the years.
Fortunately, if you use photos effectively on your website, you can be successful in grabbing the attention of your customers. This can also help inform your customers what your brand stands for and show them the personality of your business.
In addition, using images effectively is vital in raising the search engine ranking of your website on Google and other search engines. But how do you do that? Here are different ways or Tips to Use Photos on Your Website effectively
Five Best Tips to Use Photos on Your Website
Use Engaging Photos
Engagement might not seem important to a normal person. However, UX professionals and web developers understand very well the importance of engaging photos. They know that the photos they use on their websites play a vital role in promoting user actions.
What does this mean? Whether you are a web developer or business owner, you need to make sure that the photos used on your website are engaging. They need to convince your customers to do what you want them to do.
In addition, use photos with different colors depending on the emotions that you would like to trigger. This varies from one business to another, meaning that colors that work for a construction company’s website might not work for a dental firm’s website.
Use Relevant Photos
The photos you use on your website have to be relevant to what you do. The truth is that attention-grabbing and flashy photos are effective when it comes to attracting the attention of your customers. They might even persuade them to take some action.
However, this does not mean that you can use any flashy photos on your website. If the photos you use make false promises or do not make any sense to your website visitors, then they will not engage with your business.
The photos on your website are supposed to tell people what your business is about. They should also provide the required information and demonstrate the solutions you have for your customers. If not, then your website is not going to meet expectations.
Edit Your Photos So They Look Great
The photos you use on your website are supposed to look great. This goes without saying. Have you ever visited a website and after seeing its photos left because you felt that its photos were not professional?
Customers want to buy from businesses that look professional. They want to engage with businesses that they can trust from the word go. If you use poor photos on your website, you will be chasing away customers instead of attracting them.
Before you use any photos on your website, you need to use a picture editor to customize them and make sure that they look great. This will show how serious your business is and will help you in attracting customers.
Optimize Photos for SEO
Search Engine Optimization (SEO) is one of the most important things to keep tabs on not only when adding photos to your website but also when building the website itself. You can use different SEO optimization tools for your content but not photos.
It, therefore, means that you should make sure that your photos are optimized for SEO before adding them to your website.
There are different ways of doing this. Some of them include ensuring that all photos are placed under the same category, adding alt text to each photo, and using relevant keywords to name your photos.
Use People’s Photos
Businesses are run by people. They make money from people – their customers. If you want to attract the attention of your customers, then make sure that you are using people’s photos on your website.
When doing that, make sure that you are showing the people’s faces. This way, you will not only attract the attention of your customers but also encourage engagement. Modern customers are willing to engage with other people’s photos rather than mere text.
However, you do not need to just look for people’s photos online and add them to your website. Instead, you can take photos of your customers or even your workers showing the solutions that your business offers. This will be effective in attracting and retaining customers.
Photos play a crucial role in helping your website meet your business goals. However, you need to make sure that they are used effectively for them to work for you. These are some of the Five Best Tips to Use Photos on Your Website effectively.
