How Can AI Be Positively Used in Elections? Expert Opinion with 3 Use Cases

As 2024 is the year of elections worldwide, most fear that AI may be used by malicious actors to manipulate voters. AI experts from Perfection42 acknowledge the potential threats but also highlight the positives: AI can facilitate personalized content delivery and enhance voter engagement.

Amidst the anticipation surrounding the forthcoming 2024 elections worldwide, a prevailing concern exists: the potential misuse of artificial intelligence (AI) to manipulate voters. Against this backdrop, AI experts from Perfection42 offer a compelling perspective: while the threats of AI misuse exist, AI also has the capacity to foster greater voter engagement and participation, including post-election inclusivity.

“In the face of concerns about AI’s impact on elections, there is also a silver lining, as AI offers an innovative way of campaigning, taking personalization to another level and boosting citizen engagement as a result,” said Simona Vasytė, CEO of Perfection42.

There are three major benefits that AI can offer in the elections:

1. Personalized address to voters. Harnessing AI’s capabilities to personalize language usage can revolutionize electoral processes, fostering greater engagement and inclusivity. For instance, candidates can utilize AI-driven technology to communicate with voters ensuring a seamless and engaging interaction.

“Utilizing AI for personalized communication empowers candidates to reach voters on a broad scale, addressing their unique concerns and interests. By harnessing AI-driven analytics, candidates can analyze vast datasets to understand voter preferences and sentiments. With this insight, they can tailor their messaging across various platforms, from social media to email campaigns, ensuring that each voter receives content that resonates with them. For instance, AI algorithms can help identify key issues in different regions, allowing candidates to adjust their messaging accordingly to connect with local voters. By delivering personalized messages at scale, candidates can foster genuine connections with voters and enhance overall engagement in the electoral process,” continued Vasytė. 

2. Language personalization. Another area where this innovation shines particularly bright is in language personalization, where AI offers the capability to tailor political messaging to suit the linguistic preferences of diverse voter demographics.

“Language personalization in political messaging is a game-changer for modern election campaigns. With AI-driven tools, candidates can now communicate with voters in their native language, delivering messages that resonate deeply and authentically. Through AI-generated voice synthesis, candidates can record speeches and campaign messages in multiple languages, ensuring that every voter hears their message in a language they understand. Additionally, AI-powered chatbots can engage with voters in real-time, answering questions and providing information in their preferred language. This level of linguistic customization not only fosters greater voter engagement but also reinforces the principles of inclusivity and accessibility in our democratic processes,” explained Vasytė.  

3. Topic personalization. Topic personalization is revolutionizing the way political candidates engage with voters, allowing them to tailor their messages to address specific issues and concerns that resonate with individual voters. With the assistance of AI technology, candidates can now craft targeted campaign content that speaks directly to the interests and priorities of diverse voter segments.

“By analyzing voter data and preferences, AI algorithms can identify key issues and topics that are most relevant to different voter demographics. Candidates can then create customized campaign materials, such as ads, speeches, and social media content, that address these specific topics in a compelling and impactful way. For example, AI-powered sentiment analysis can help candidates gauge public opinion on various issues, allowing them to tailor their messaging to align with voter sentiments. This level of topic personalization not only enhances voter engagement but also demonstrates a genuine understanding of the issues that matter most to the electorate,” concluded Vasytė.