ZEPIC Inc., the customer experience software company, is announcing the launch of its platform that enables businesses with unprecedented opportunities of hyper-personalized customer engagement. The launch follows the closing of its $2.1 million pre-seed investment round in which Neon Fund also participated, investing $500,000 along with angel investors working in senior positions at Apple, Chargebee, Freshworks, Microsoft, and ZOHO.
At the core of ZEPIC’s innovation is its unique ability to ingest and model any business data alongside customer data seamlessly. Whether it’s product inventory, customer reviews, or order fulfilment data, ZEPIC allows businesses to leverage every piece of information available to hyper-personalize experiences for their customers. This ensures that campaigns are not only tailored to individual customer preferences and behaviors but also consider the full context and journey of the business-customer relationship.
“ZEPIC is fundamentally designed and built on customer records, serving as the source of truth for all teams within the business,” said Co-founder and Product Head, Naveen Venkatesan. “With all browsers blocking third- party cookies, ZEPIC helps businesses prioritise first-party data collection through its intelligent visitor tracking, identity resolution and progressive customer profile enrichment.”
Key features of ZEPIC’s unified customer experience platform include:
- Customer Journeys & Campaign Creation: Empower every customer-facing team to launch and automate customer journeys and campaigns through a drag & drop interface, unlocking valuable time and resources, and accelerating time-to-market.
- No-code Data Ingestion & Modelling: Easily Extract, Transform & Load any business data alongside customer data, enabling teams to leverage the full spectrum of information for contextual, effective personalization.
- Inbuilt Customer Data Platform (CDP) with Centralized Customer Records: Establish customer records as the single source of truth for all teams, ensuring consistency and accuracy in customer engagement efforts.
- Real-time & Omnichannel engagement: Facilitate real-time communication seamlessly across preferred channels, impressing customers during key moments across the customer journey. ZEPIC is one of the first platforms to provide personalization depth and execution speed to businesses wanting to make the most of WhatsApp as a customer engagement channel.
“Our core mission is to empower businesses to personalise communications. To personalize, and in real-time, businesses need to respect and make easily available business and customer data,” added Sreelesh Pillai, Co- founder and Business Head of ZEPIC. “Businesses are also overwhelmed with data. ZEPIC provides the opportunity to bring together just what is needed, wherever the data is. “Garbage in, garbage out” is the case today in many enterprises with plenty of data, but with ZEPIC you have the chance to start over a clean slate without breaking things technology-wise, cost-wise, or culture-wise.”
Siddhartha Ahluwalia, Managing Partner, Neon Fund, said “ZEPIC’s founding team consists of folks who have been building B2B SaaS from India for the world, since the last 20 years, first at Zoho and then at Freshworks ZEPIC as a product is revolutionary in a way, that it is one of the most advanced Customer Data Platforms in the world. With Global customers from Day 0, we see ZEPIC has the potential to become one of the most iconic SaaS companies from India.”
“We have been impressed with the insight and expertise of ZEPIC’s team as we conduct a pilot of the technology they offer. We are looking for a solution that will provide us with a full 360-degree understanding of our audiences, both new and prospective. This way we will be able to build and offer a full suite of tools and platforms that target and engage fans and enhance their journeys,” said David Lee, Chief Revenue Officer at Hockey Australia. “ZEPIC’s offering has already enlightened us with the ability to see audience activity, which will enable us to achieve our fan engagement and associated commercial goals as part of the Digital Pillar of our strategic plan.”
ZEPIC sets a new standard in customer engagement by empowering teams to deliver hyper-personalized experiences without the heavy reliance on engineers, SQL queries, or designers. This self-service approach marks a paradigm shift in the industry, enabling teams to create impactful campaigns effortlessly.
For more information about ZEPIC and its unified customer experience platform, visit https://www.zepic.com/.
