Nortek LED appoints Runway Media & TING to Elevate Brand Presence Through Strategic Campaigns

Nortek LED, a leading provider of innovative lighting solutions in India, has onboarded Runway Media, a Mumbai based integrated marketing communications agency & TING, an integrated creative digital agency to lead its PR and Social Media Marketing endeavours respectively. This partnership marks a significant milestone for Nortek LED as it celebrates 10 years in the electrical industry and aims to broaden its brand visibility to reach new audiences nationwide.

With a focus on delivering high-quality and sustainable lighting solutions, Nortek LED underscores its dedication to leveraging strategic campaigns for impactful brand recognition. Emphasizing technology and quirky innovations, Nortek LED remains steadfast in its commitment to offering cutting-edge solutions that merge innovation with eco-consciousness while ensuring affordability for the Indian market.

“We are thrilled to join forces with Runway Media & TING to elevate our brand presence through marketing initiatives that not will only narrate our story but also effectively showcase our products to stakeholders,” said Sumit Jain, Founder and CEO, Nortek LED. “Their expertise in PR and Social Media Marketing perfectly aligns with our expansion goals.”

“At Runway Media, we’re excited to collaborate with Nortek LED to spotlight their product innovations and their dedication to lighting lives through CSR initiatives,” remarked Anagha Nabar, Founder, Runway Media. “We eagerly anticipate crafting impactful campaigns with compelling narratives brought to life through meaningful media and influencer partnerships.”

“Everyone is calling it India’s decade, within which brands like Nortek have an unreal opportunity. We’re really excited to partner with Nortek and build a Pan-India brand which truly illuminates India” said Aadil Mehta, Partner, TING

Through this partnership, Nortek LED with Runway Media and TING aim to amplify the brand’s message of innovation, sustainability, and customer satisfaction through strategic marketing campaigns in the forthcoming months.