Experience 360 Degrees of Magna at IAA Frankfurt

Magna’s 360-Degree Capabilities Demonstrator and interactive display wall shows the future evolution of various technologies.


  • No other auto supplier can match Magna’s full-vehicle expertise
  • 360-Degree Capabilities Demonstrator represents the complete Magna
  • Visit Hall 8, booth D34 at the International Motor Show (IAA)

Visitors to the 67th Frankfurt Motor Show will see more than 1,000 exhibits and 200-plus vehicle premieres. Within it all, there is one automotive tech supplier with deep systems knowledge across the entire automobile: Magna.

Magna will demonstrate its full capabilities and autonomous drive platform technologies at the upcoming 2017 International Motor Show (IAA) in Frankfurt, Germany.

From a holistic approach to modular system integration to full-vehicle manufacturing and assembly, Magna works closely with global automakers to solve problems, identify new materials and processes, and provide unique solutions to industry challenges.

“Our breadth of capabilities allows us to serve as a true partner to automakers,” said Magna CEO Don Walker. “We know the challenges automakers face and we offer innovative solutions across the vehicle that meet and exceed their safety, performance and comfort targets.”

Visit Magna at Booth D34, Hall 8, at the Frankfurt Messe to experience:

360-Degree Capabilities Demonstrator:

This vehicle reflects Magna’s complete capabilities. It is, quite literally, a 360-degree view of Magna’s product, process and materials expertise. Guests can learn more about the capabilities shown and look into the future of the technology with an interactive display wall.

Advanced Driver Assistance Simulator:

Take a virtual ride through time and see the impact of various ADAS technologies and how they may change with the future of mobility.

MAX4 Demonstrator:

Experience a dynamic demonstration of Magna’s scalable autonomous driving platform, which makes Level 4 autonomy possible.

Magna’s expertise across multiple product areas allows the company to develop technologies and systems that it believes no other supplier can develop on its own. The company also supports its customers as one of few suppliers that contract manufactures cars, including the BMW 5 Series, the Jaguar I-Pace and E-Pace, and the Mercedes-Benz G-Class.

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