eTrack Tech Named Finalist at TechCrunch Disrupt Berlin

eTrack’s IoT solution will transform commercial repair and maintenance.

eTrack Tech, a new technology startup that is transforming heavy equipment repair and maintenance, was a finalist at the 2017 TechCrunch Disrupt Berlin’s Startup Battlefield Competition. eTrack utilizes Internet of Things-enabled (IoT) technology to provide lower-cost predictive solutions and mobile tracking for the commercial repair and maintenance industry. The Scottsdale, Ariz.-based company was one of just 15 startup companies worldwide invited to present at the event.

Each year, over $140 billion dollars worldwide is spent on repair and maintenance of heavy equipment, most of which goes towards reactive repair costs. Seeing a need for fleet owners and operators to become more proactive in their equipment condition, eTrack developed proprietary multi-functional sensor sets and custom algorithms in a distributed mobile computing package that delivers critical IoT data from edge to cloud.

Existing fleet tracking solutions are limited to reminders with no alerts, predictive maintenance, or operator tracking; OEM solutions do not work across brands, ages and types of trucks. eTrack provides a comprehensive solution to address these needs, with no platform investment.

“We are excited to debut eTrack and launch our forklift solution at TechCrunch Startup Battlefield at Disrupt Berlin, along with other disruptive startups,” says Barbara Timm-Brock, co-founder of eTrack. “We are confident that our proprietary IoT solutions will increase productivity and reduce repair costs for millions of pieces of equipment and transform heavy equipment fleet management.”

eTrack presented at the two-day Startup Battlefield Competition. Startup Battlefield is the world’s preeminent startup competition that allowed eTrack to demonstrate their technology to potential investors across the globe. TechCrunch Disrupt is the world’s leading authority in debuting revolutionary startups that introduce game-changing technologies and discussing what’s top of mind for the tech industry’s key innovators.

To learn more about eTrack, visit their website at or call 267-808-7381. If you’re interested in learning more about TechCrunch Berlin, visit: