According to global exhibition industry association UFI, potential deals worth at least US$145 billion were not concluded as events failed to take place as scheduled. To help companies rise to the challenge, the Hong Kong Trade Development Council (HKTDC) is offering a number of new platforms and special packages to capture every business opportunity available.
Virtual connections between global buyers and supplies : The HKTDC has also launched a month-long Spring Virtual Expo on 1 April. This digital exhibition will give businesses a new channel to establish contact and source from quality vendors. The HKTDC’s online marketplace, hktdc.com Sourcing (sourcing.hktdc.com), features around 130,000 quality suppliers and more than 2 million international buyers, with over 24 million business connections made every year. Supplier information is verified by third-party organisations to enhance buyers’ sourcing confidence.
Multiple sectors covered : To further enhance the effectiveness of business matching, the Spring Virtual Expo focuses on four themes: technology – lighting and electronics; gifts and houseware; lifestyle; and fashion and beauty.
Omni-channels to explore new opportunities : The HKTDC is offering a range of O2O packages combining online and offline promotion.
HKTDC Executive Director Margaret Fong said: “To help enterprises tie over the COVID-19 outbreak, we are launching a series of digital initiatives, including webinars and virtual exhibitions. We are also offering online-to-offline (O2O) promotion packages for companies to participate in our physical exhibitions and conduct promotions through our online platform, offering a double opportunity to expand their customer base and capture orders.”
Click here for Spring Virtual Expo