The Benefits of Email Marketing Explained

Did you know that 99% of consumers check their email every day? That’s an astonishing amount, considering many marketers consider email to be a dead medium.

It seems that email marketing is still a great way to communicate offers and promotions to consumers. But if you are still not convinced, then read on to see the main benefits of email marketing to get to your leads and customers.

You Own Your List

One of the biggest benefits of email business marketing is that you own your list free and clear. The list of names, and email addresses is yours until eternity, and it’s worth its weight in gold.

These are individuals who have agreed to give their information over to you and are willing to receive information from you regularly. That’s something that can’t be taken away from you. It’s a marketing asset to be sure.

Promote Yourself to Your Leads

There are many different types of marketing, of course, but email marketing is still standing strong after so many years because it’s an effective way to market yourself to your leads.

Promote your latest products or services to your leads regularly. This will also help you increase your sales which is always a necessity in small business marketing.

Communicate With Your Audience

Too many small businesses have a list of email addresses that they never communicate with. That’s a huge waste of your precious resources. Make sure to send regular emails to your audience, be it weekly, or monthly.

Build a regular cadence of communication and tell your audience everything that’s going on in your business. They have signed up for your email list for a reason. They want to know what’s going on with you.

Of course, if you notice your email open rate dropping, then ease up on the communications or change your communication style.

Generate Traffic to Your Site

One of the easiest ways to generate traffic to your site is to send emails to your list. Do you have a new product you want to promote? Or a new blog post that you want people to read?

Whatever it might be, besides Google SEO marketing, email marketing is a great way to get traffic to your website.

Produce Cost-Effective Campaigns

For every $1 spent on email marketing, the return on investment (ROI) can be as high as $44. That’s a 4400% gain!

If you have a tight marketing budget, then email marketing can be your salvation. All you need is a list and a marketing savvy employee.

You could even hire email marketing companies to do the job for you if you aren’t comfortable doing it on your own.

There Are Many Benefits of Email Marketing

We have just touched the tip of the iceberg with the five benefits of email marketing mentioned above. Don’t dismiss it as a relic of the past. Make email marketing services a priority in your marketing plan.

Enjoyed this article? Check out the other business-related articles here on our website for more learning.