The Top Features to Include in Your Small Business App for Maximum Success

Your website is already optimized for responsive mobile design, but you haven’t yet tackled the app market.

Don’t hesitate!

Nearly 150 million apps are downloaded in one year alone. Over 113 million of those downloads are coming straight from the Google Play Store while nearly 35 million are downloaded from Apple’s IOS store.

You have a chance to capture Android and Apple users with a compatible, user-friendly app that speaks
to their needs as consumers.

Compatibility is just one hallmark of effective small business app design.

Discover more tips in this quick design guide.

Data-Driven Design

Before you design a single feature, ask yourself if you truly know your target audience inside and out.

Performing detailed data analysis will yield more accurate information about the following:

  • Top-performing locations
  • Best-selling products
  • Shared problems (pain points)
  • Consumer priorities
  • Preferred tools for communication
  • Future goals
  • Current occupation
  • Age range and culture
  • General interests

Think about how your small business can improve the lives of your target demographics. Build an app that speaks to those needs.

For example, if you want to craft an engaging mobile commerce experience, you can personalize each user’s homepage with product recommendations based on previous purchase history. Users could also customize notifications to receive the latest details on their favorite products or receive alerts about new, similar products.

Beta Test Your App Functionality

Every app should go through a beta test stage before unveiling the product with a larger marketing campaign. Beta testing yields valuable user experience data that developers use to improve design.

This is why syncing an app with a data analytics program is so important. Developers can see which app sections (and buttons) receive the most engagement and sales conversions.

After completing a beta testing phase, you can measure customer engagement metrics to see which features are worth the investment or even create new features that are more relevant to your audience.

Small Business App Design and Identity

Remember that your app is part of your small business product suite.

Custom mobile app development must consider a brand’s mission, values, and design identity. Brand identity refers to your company logo, brand colors, and style choices; importantly, this identity must be clear and consistent across all marketing channels.

The above points echo the importance of strong logo design. The best logos can scale down to any size and still be effective.

The Power Of Integration

When researching consumer behavior, think about all the other apps your target base uses on a regular basis.

For example, if you’re designing a project management app, there’s a good chance your customers also use Google Office Suite products like Word, Sheets, or Calendar; by integrating these products into your app, you can facilitate a more convenient experience that saves users time.

Are you developing a reporting app?

You could include a feature that allows users to automatically generate Excel spreadsheets from aggregated data.

Optimize Your App For Success

Keep fine-tuning your small business app design until it’s ready for launch. Remember, a data-driven design works best because it always speaks to your consumer base.

Continue to inform your app design by following the latest trends in your industry. Follow the blog daily to discover more tips for improving everything from business management to technology.

Discover your potential today!