If you are planning to set up a small business, you will need to have a digital presence, of that there is no doubt. Of course, you should design the ideal website, which is your portal to the digital world; this is non-negotiable, would you deal with a business that doesn’t have a website? We wouldn’t! But there is more to digital connectivity than a URL address and we outline these in this short article.
Company website
As already mentioned, building a professional-looking website is the first thing to do; before you launch the business, your website should be finished and already online. You can engage the services of a web design company and they can handle the following:
- Domain name registration
- Site design & build
- Site hosting
- SSL security
- Site administration
A single provider has you covered for all your IT needs and your company website is a reflection of the organisation, so make sure it is impressive and in keeping with your branding. You should optimise the site for Google’s search engine and this drives traffic to the site; contact an SEO agency to find out what is involved.
Mobile app
Choose one of the top Australian app development companies and let the professionals help you to design the perfect app.
Benefits
- Send promotional content directly to customers’ screens
- Payment gateway for customers to settle their accounts
- Customer support
- Sales & marketing
- HR – Create an employee section where staff can access a range of data
- Internal communication
- FAQ section for customers
Many small businesses have made the leap and are reaping the benefits of apps. Once it is ready, the developer uploads it to Play Store and other platforms and you can send all customers an email inviting them to download the app in either iOS or Android. Click here to learn more about app development.
Social media
Facebook, X, Instagram and Tik-Tok are all great ways to engage consumers; you should create a Facebook business page and develop it using the many powerful features; post good content daily and reply to comments to build a Facebook following within the local community. If you are not using social media for marketing and branding, you are missing out.
Electronic mail has long been a good digital avenue of communication and there is a place for it in today’s business world. There are agencies that specialise in email marketing; you can create a free monthly publication and email it to your customer base.
SMS
You can send your customers SMS, although this technology is fading out, to be replaced by the mobile app. Companies use SMS to communicate with employees and SMS marketing is a thing.
To conclude, there are numerous digital platforms that you can develop and with a strong digital footprint and don’t overlook cyber-security to protect your data from hackers.
