Sales funnel is a metaphor and tool that helps teams lead their prospects from various stages of the funnel till a successful filtration that results in better conversion rates. It is a feature of the BI tools that aid businesses looking to increase their sales revenue and achieve better optimization levels of resources. If you have a store and customers walk in, awareness about the products on display is created through visual impact. Depending on the marketing material, the interest of some of them is piqued, and they decide to enquire more from the sales desk. If they feel the product solves their problem or something they have been looking to buy, they will take the action to sign a cheque.
The different stages of awareness, interest, decision, and action form the structure from a wider base to the end of a sales funnel. They provide a clear roadmap and show at which stage the lead or prospect is located. Depending on the stage of the funnel, the salesperson can engage, educate, and assertively communicate with customers to take action and buy the product. For instance, if the prospect who approached you a week ago is at the interest stage, then it is necessary to persuasively communicate with the customer and understand if they need more information to buy the product. If they are holding back because of a reason like pricing, then give them a discount to attract and close the deal.
Two Proven Way To Make Sales Funnel Work For You
- Screen Customers
Targeted approach After screening the customers based on different demographics, pain points, desires, and use cases, you can design methods that will reduce the cost of advertising aimlessly. Coming up with content that resonates with the target audience will push the clients directly to the interest phase. From here on, a soft manipulation through social media engagement will soften the customer and they will be willing to spend on the product. When you screen your customers, you know the possibility of selling them your product. If the region is full of seniors, and your product is designed for a younger audience, then it is futile to showcase ads for this profile.
- Build Trust
Every person who has interacted at some touchpoints may turn out to be a customer or not. However, the trust that you build by creating something you’re passionate about, committing to what you offer, delivering on it, and communicating effectively, will always act as a billboard that will drive people to your brand. Interestingly, this part applies to life just as it does to sales strategies.
Conclusion:
Winning customers is easy, losing customers is easier, and retaining them is the hard part. While you work on strategies to improve conversions, take care of existing customers, and engage them once in a while with a courtesy email or call. This will help in spreading brand awareness through word of mouth and your customers will reduce your advertising costs by advocating your brand.
