ASUS introduces the latest innovation in battery-extending technology; Launches PowerMaster App for Zenfone 3 Max series

Offers9 battery enhancing technologies, catering to different user lifestyles


  • Extended Battery Life –Increases battery longevity by charging the phone intelligently, decreases the loss of capacity from the usual 15% to an incredible 7%, clears all background apps after an extended session and provides support in detecting battery draining apps
  • Increased Customization – Allows users to select the start-up apps they really need, along with five different battery modes, and two Smart Switches helping conserve power more efficiently
  • Enhanced Safety – Charges the battery while generating minimal heat along with offering technologies like Temperature Protection, Short Circuit Protection, among others,making Zenfone batteries one of the safest in the world

India (June 8, 2017):Following the tremendous success of the Zenfone 3 Max series in India, ASUS, the Taiwanese leader in mobile technology, today announced a new Software Upgrade via FOTA for the ASUS Zenfone Max range – the PowerMaster app. This battery life extending upgrade brings with it a dashboard of 9 technologies that enable users to optimally squeeze more power out of their smartphones. With an elaborate range of battery saving modes, the PowerMaster app provides intelligent ways of charging, reducing energy consumption on unnecessary apps, and allows the users to enjoy stronger battery performance.

Commenting on the launch of PowerMaster solution, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “A smartphone’s utility is no longer limited to making calls or sending messages. Today, it is an active companion, a go-to device for clicking pictures orshooting videos, and also one’s entertainment respite. Considering its multifarious uses, a strong battery with the potential to help the smartphone carry forth these functions, is non-negotiable. With the PowerMaster app, users can now not only extend the battery’s life, but also benefit from the different technologies provided to increase the smartphone’s overall efficiency.”

The upgrade is equipped with nine brilliant battery-extending technologies to enhance the complete experience.

PowerMaster App Icons
PowerMaster App Icons

2X LifeSpan: 
With the PowerMaster’s 2X Lifespan option turned on, battery’s longevity is extended drastically. The featurecharges the phone intelligently to increase the amount of charge cycles the phone battery can normally support, and decreases the loss of capacity from the usual 15% to 7%. It also manages to charge the battery while generating absolutely minimal heat. As a result, the battery ages slower while performing at its best.

Reverse Charge:With its large capacity batteries, Zenfone 3 Max smartphones possess a Reverse Charging feature which allows charging of other USB Devices with an OTG cable. To avail this benefit, users need to plug in the OTG cable to the Zenfone 3 Max, and plug in the USB charging cable to the device that needs to be charged.

Scan:The Scan mode aids in optimization of the smartphone’s battery. It provides a list of suggested optimizations that enable efficient power consumption.

Auto-start Manager:The Auto-start Manager offers customization of the Start-up apps that the users really need. This helps in saving precious power that otherwise would be consumed liberally and wasted on unnecessary apps each time the users start their phones.

Battery Modes:The PowerMaster app offers a range of battery modes that deliver value to suit different lifestyles. It has five different battery modes that allow intelligent battery saving capabilities, and two Smart Switches that are tailor-made to deliver benefits suitable to the user. The five Battery modes are – Performance mode, Normal mode, Power Saving mode, Super Saving mode and Customized mode. The two Smart Switches are – Switch by Battery level and Switch by Schedule. All these modes allow intelligent battery saving.

Boost:This featureboosts battery backup by clearing all the background apps after an extended session. It keeps the memory clear and helps processor to cut down on processing unnecessary apps that may stay active in the background.

PowerSafe: Zenfone batteries are known for being amongst the best and safest smartphone batteries in the world. They feature technologies like Temperature Protection, Short Circuit Protection, Reset Protection, I/O Over-Voltage & Over-Current Protection, Battery TCO Protection, and Charger Protection amongst many others for ensuring a safe smartphone experience.

Last Longer:The Last Longer feature displays a host of options that allow the users to achieve maximum battery savings per charge. It lets themauto-deny third-party installed apps from auto-startups, detect battery draining apps, clean-up apps in stand-by, and offers quick toggles that help with power conservation.

Battery Usage:The Battery Usage feature takes the users to the Android Battery Usage information that shows detailed battery usage statistics per charge.

The upgrade is available across Zenfone 3 Max series through an FOTA update that has already been rolled out to the users. The PowerMaster app will also be available for the older version of the Zenfone Max series.

* Note- Turning this on may decrease the usage hours per charge.