CONNECTIONS Europe: IoT and the Connected Consumer to focus on smart home partnerships

CONNECTIONS Europe: IoT and the Connected Consumer to focus on smart home partnerships, sales channels, IoT technologies, consumer engagement strategies, and go-to-market strategies

Parks Associates will host the 12th-annual CONNECTIONS Europe this week at the Amsterdam Marriott Hotel, addressing strategies to promote strong growth and new revenue opportunities for the smart home and connected systems markets in Europe. The two-day executive conference, 1-2 November, features insights from leading companies, including Amazon, Google, Centrica, Philips, Homematic IP, and DT. Sessions focus on strategies to overcome inhibitors, such as low consumer familiarity, security and privacy concerns, high upfront costs, and unclear value propositions, to drive mass-market adoption of smart home solutions.

Conference sponsors are Homematic IP, Qorvo, Amazon Alexa, ASSA ABLOY, Ayla Networks, Deutsche Telekom, Essence, Greenwave Systems, iQor, Mersoft, mnubo, ROC-Connect, Trusource Labs, ULE Alliance, Z-Wave, the Zigbee Alliance, Hive Home, and MivaTek.

“Voice assistants and cloud services have added new layers to the consumer experience, and rapid progress in AI and data analytics will help expand the IoT market and open up numerous new business models and new possibilities for recurring revenues,” said Elizabeth Parks, SVP, Parks Associates. “Understanding ecosystem partnerships, sales channels, technologies, and consumer engagement and go-to-market strategies are critical to the success for mass-market deployments. We look forward to the discussions this week at CONNECTIONS Europe.”

CONNECTIONS Europe features the following keynotes:

  • Max Amordeluso, Chief Evangelist, EU Alexa Skills Kit, Amazon
  • Sudeep Maitra, Global VP, Strategy and Development, Centrica
  • Jon Carter, UK Head of Business Development – Connected Home, Deutsche Telekom AG
  • George Yianni, Head of Technology – Home Systems, Philips Lighting

For information, visit or contact, 972-490-1113. To schedule an analyst meeting or request specific research data, contact Julia Homier at, 972-996-0214.