Ranatec Launches New Strategy and Visual Profile

 Ranatec, a part of the Qamcom Technology AB group and supplier of specialized test and measurement equipment for RF and microwave applications, today announcedthe launch of a fresh new look and feel, and renewed brand strategy. The company’s exciting new visual identity and logo was launched on the Ranatec web-site and social media channels, LinkedIn and Twitter. 

The new positioning and visual identity emphasize that Ranatec is a highly responsive innovation partner with a constant aim to create progress for its clients. When customers seek absolute excellence and need a long-term partner they can trust and work closely Ranatec is the solution. 

“With a rich history and roots going back nearly thirty years, Ranatec is dynamic tech company based in the heart of Gothenburg’s dynamic technology arena. We supply state-of-the-art test and measurement equipment for niche RF and microwave applications, digital signal processing and application software for global players, says Magnus Kilian, CEO, Ranatec.  

Ranatec is ISO9001:2015 certified and offers specialist services within eight defined domains to a global customer base including the world’s leading electronics manufacturers. 

in 2020, we concluded that our branding was no longer a match for Ranatec’s identity. Together with Qamcom branding expert, Christopher Ahlström we embarked in a comprehensive process to re-evaluate Ranatec’s mission, brand promise, core values and clarifying our unique commitment to providing state-of-the-art, modern products and services to our global customer base.”  

“Realizing the true potential of the Ranatec brand has been a truly invigorating and exciting process, continues Kilian. We are excited to invite our customers, partners and friends in the market to visit our new web-site, ranatec.com and join us in Ranatec’s journey.” 

Ranatec – Invent to improve 

To choose Ranatec is to choose innovation that makes you better. Ranatec is committed to constant development and improvement – together we make your products better and more competitive. Ranatec makes your ideas come true and provide new views to add more value.