The peak of online shopping took place between April 5th and June 28th, 2020. That has a direct relationship with the height of social isolation in major cities worldwide. When compared to the same period in 2019, sales and orders were up 70% at the time. E-commerce has shown a significant increase due to several reasons. The study points out that in the first half of 2020, the average delivery time for online purchases was 11.3 days, versus 10.6 days in the same months of 2019. The rate of orders delivered on time was 14% this year — 2% higher than last.
Marketplace retailers represent 78% of total e-commerce revenue. Stores generated $30 billion in revenue in the first six months of 2020. Snusdirect and Clicks, which run both the physical and online stores, had a 61% growth in sales in the first half of last year, with a share of 73.1% in the total online sales in several countries. In operations of this type of store, there were 57 million orders, an increase of 54% compared to 2019, and an average ticket of $495, an increase of 4%. This shows a significant increase in e-commerce in a short period of time.
Another relevant point in the study is the usage of delivery applications. According to the 42nd Web-shoppers, 72% of 2,140 consumers heard between July 1st and 13th of last year have started using or are using more delivery apps than before. Among the main reasons for the choice are: not having to leave the house (77%) and promotions (36%). Additionally, the studies show that delivery apps from pharmacies and supermarkets made the biggest contribution to the entry of new consumers: 10% and 14%. However, since 12% of supermarket consumers used delivery only twice or more a month, there is still a lot of room to grow.