REE Automotive today announced the appointment of automotive industry finance executive David Goldberg as the company’s Chief Financial Officer (CFO) effective Feb 2022.  Mr. Goldberg joins REE from Magna International, one of the world’s largest automotive suppliers, where he is currently Senior Vice President of Corporate Development, following a role as Vice President of Finance and Corporate Development at the company. 

Mr. Goldberg brings to REE 20 years of experience in corporate finance, mergers & acquisitions, and management consulting with progressively senior roles at Morgan Stanley, Bain & Company, Greenhill & Co. and Magna International.  In his new role as REE’s CFO, Mr. Goldberg will lead all aspects of REE’s financial functions, strategic industry partnerships and investor relations. Based in North America, Mr. Goldberg succeeds Mr. Hai Aviv, who has been REE’s CFO since 2018 and who led the company’s growth from stealth mode through to its successful listing on Nasdaq. 

Mr. Goldberg joins REE at a momentous time in the company’s life as it has signed new strategic partnerships with global leaders such as Hitachi, Magna, JB Poindexter and Toyota’s Hino Motors and as the company ramps up its production plans for REEcorners™ and EV platforms, with REE on schedule to release prototypes by end of 2022.

Daniel Barel, REE Co-Founder and CEO: “David is an outstanding addition to the REE team, and we are excited to have him join us. His proven financial track record and his expertise in the automotive industry are a tremendous asset to REE as we embark on the next stage in our upward trajectory, remaining laser-focused on executing our business plan. Since we started REE almost a decade ago, having the best team to execute our strategy has always been paramount to our success and part of our steadfast commitment to deliver value to the market, our customers, partners and investors. And as such, I want to thank Hai for his long-term close partnership and contributions to our success. I am grateful for his years of leadership at REE, including taking us through our public listing.

“REE has developed groundbreaking technology set to revolutionize the EV market space which is seeing a massive shift towards vehicle electrification,” said Mr. Goldberg. “REE is uniquely positioned to capitalize on the significant EV market opportunity and serve as the underpinning for zero-emission electric and autonomous vehicles. I am excited to join REE at such a pivotal stage and help steer the company through this next phase of growth.” 

REE’s patented technology, together with its unique value proposition, position it to break new ground in e-Mobility. For more information visit