You might be wondering why you are not getting followers on Instagram. We have all faced this. Sometimes it might feel like Instagram’s algorithm is rigged against you personally, but it’s not. Instagram is now very competitive, and success often requires experimenting with new techniques. We’ll show you the reasons why you cannot get followers on IG and the ways you can make changes to start gaining new ones.
Why Are You Not Getting Followers on Instagram
These are the most likely reasons you are not getting Instagram followers and simple solutions you should carry out right away.
1. You Lack Instagram Strategy and Planning
Instagram does not send checks after growing up to 100,000 followers. It’s up to only you to create an Instagram strategy and plan that fits your brand model. Not every business belongs on Instagram but if you’re able to plan well on how to increase your followers, having a large following on Instagram can help you. Whether in increasing leads, opportunities to start working with other businesses, or simply making you an authority figure, you’ll be on the right track.
If you don’t have a clear strategy or direction, that will reflect in your content and also every other thing on your page. So, using your content, always strive to introduce new followers to yourself, your brand, and your approach, while increasing awareness of your social media presence. Then, provide several free, quality, and actionable content so your audience wants even more from you (not just on IG).
Also, directly promote products that followers can buy. Knowing what your account is all about with the way it directly helps your business grow will keep your account focused and make it easy for users to follow you because they are aware of what they should expect. Without a plan or strategy, there’s no point in being on Instagram.
2. You Aren’t Posting Instagram Reels Regularly
Instagram lately stated that they will be adding more video content to users’ feeds. Therefore, reels are a really easy way to get more people to view your content. A mistake we observe with many accounts is that they only use reels sometimes. If you want to get more Instagram followers, make sure you regularly incorporate Reels into your posting schedule.
We should share three or more Reels weekly, combining our own content with posts created by like-minded users who give us approval to repost. Instagram prioritizes original content and, therefore leans into making a higher number of original content than UGC. You can also share still pictures, but if you want to gain followers, you have to put more of your strength into creating Instagram Reels.
Begin with a schedule that is okay for you, even if it’s just one Reel per week. Afterward, gradually increase the frequency of your postings. The more you practice making videos, the quicker you will learn how to create different types of Instagram content and also understand what your target audience likes.
3. Your Profile Isn’t Optimized
If someone goes to your profile and reads through it, would he get an exact idea of the value you’re providing to your target audience? If otherwise, it could be because you’re not converting your page visitors into followers. This exact concept can be applied to one’s Instagram grid. We know many will say that having an attractive grid is not important, but here is the thing.
When someone sees your Instagram profile and latest posts, it should be clear what type of post/content you have because they can see the content you shared in seconds. If your Instagram grid doesn’t pass a message at first glance, return to the content pillars (called the 3-5 topics you share regularly in your feeds) and ensure you are focusing on these key topics in order for your audience to know exactly what content to be expecting from you.
4. Your Instagram Content Is Not Worthy of Share
If your current posts aren’t generating much engagement and bringing in followers, it could be because of the fact that you are not creating content worth sharing. The interaction and shares of a post indicate to the Instagram algorithm that the content has to be showcased to more people.
Therefore, when creating posts, consider what content is shareable to a social network. This frequently begins with the theory of relativity: you can think more about what you really like or what you really dislike. In the aspect of shareable content, relevance is key.
5. You Are Not Experimenting with Fresh Content Types
The Instagram platform is constantly evolving, so what was working in the past year or some months ago may not work now. If you don’t experiment with fresh content types, you’re likely not going to engage your audience. Don’t be scared of mixing up your Instagram content strategies and you might also try out new features that you do not use normally or new storytelling styles.
When you notice a decrease in engagement on Instagram, experiment with new content types and you will find out that integrating more posts, trending videos, and related memes will significantly increase your followers and account growth. When you’re not sure where to begin, look at the competition in your niche, then identify your Instagram page’s main goal for you and the way that goal directly helps the growth and progress of your brand.
Conclusion
Do you advertise using Instagram? Is it the center of your audience? Do you make use of it to direct traffic to your site? Are you building an audience to attract your brand? Are you primarily promoting your goods or your email list? Whatever your aim is, when you follow these tips above, you will start getting new followers on Instagram. Now that you’re aware of the reason why you are not getting followers on Instagram, feel free to start implementing these simple solutions.
