Recently, Rabyte Electronics (hereinafter referred to as “Rabyte”) and Actions Technology Co., Ltd. (hereinafter referred to as “Actions Technology”) jointly announced that Actions Technology will expand footprint to India and ASEAN market with Rabyte.
It is great pleasure and honour to interview Mr. Rajiv Batra, MD of Rabyte Electronics, and learned the background and behind the story of the cooperation between the two sides.
Q: Kindly share the profile of Actions Technology?
Mr. Rajiv Batra: Actions Technology is a public company listed on Shanghai Science and technology innovation board(STAR) in China. The company’s securities code is 688049. As one of the largest multimedia chip suppliers in the world, Actions Semiconductor, the predecessor of Actions Technology, has logged on the NASDAQ market in the United States. At present, Actions Technology has three product families, including Bluetooth audio SOC chip series, Portable audio and video SOC chip series and Intelligent voice interactive SOC chip series.
Actions Technology slogan is “Better Chip, Better Audio Visual Life!”. It bring high-quality audio-visual experience to market application fields such as Smart wearable and hearable、Smart home、Smart office and IoT.
Q: What are core value of Actions Technology?
Mr. Rajiv Batra: With 20+ years design experience in Semiconductor industry, Actions technology has accumulated a number of core technologies, including but not limited to independent IP core design and SoC integration technology (230+ IP on hand).
Actions Technology keep pursuing higher quality sound effect, lower power consumption, lower latency and better Bluetooth performance in Bluetooth Audio SoC.
Q: Why Rabyte cooperate with Actions Technology and how did the two sides establish contact?
Mr. Rajiv Batra: As an international distributor established in India and ASEAN, we have been looking for excellent products and partners all over the world always. We believe that some excellent IC companies are emerging in China in the consumer market. Benefit from our contacts in the industry, we had the opportunity to establish a direct dialogue with the management of Actions Technology. After a few months of contact, you know, because of the epidemic, we can only communicate through frequent emails and teleconference, however, we both believe we have found the right partner.
Q: What is the key direction of bilateral cooperation in the future?
Mr. Rajiv Batra: I think the cooperation will be divided into several stages. The first stage mainly focuses on audio customers in India and ASEAN, including Bluetooth speakers and Bluetooth headsets. At the same time, Bluetooth transmission, as an accessory, should have a large market in India and ASEAN. In the second stage, we will provide some differentiated solutions based on our understanding of products and markets to explore new market opportunities in India and ASEAN and the areas covered by our channels.
Q: What is the expectation to each other?
Mr. Rajiv Batra: For us, we hope that after the listing of Actions technology on the China STAR market, we can maintain a keen insight into the industry, understand the pain points of customers, and constantly launch competitive products, so that as a partner, we can recommend the right product to our target customers in the target market and obtain benefits at the same time. As you know, our company has been established for nearly 40 years, and we have tens of thousands of existing customers. At the same time, we have 150+ employees, 10+ offices in India and ASEAN, which will play a very important role in the future customer penetration of Actions technology.
About Rabyte
Rabyte is established as single window supplier of semiconductors, interconnectors, displays and modules, electro mechanical components and passive components. Rabyte serve its customers with comprehensive electronic solutions like Box-Build Solutions, Supply Chain Management, Electronic Components and Design Services.
Rabyte currently serves electronic industry fraternity spread all over the world. Through collaborations with renowned global technology leaders and suppliers, Rabyte is bringing innovative technologies and capabilities for developing new solutions for the market place. Through collaborations with renowned global technology leaders and suppliers Rabyte has established itself as a single window supplier of semiconductors, interconnectors, display modules, electro mechanical and passive components while at the same time providing innovative technologies and capabilities for developing new solutions Rabyte with ISO 9001:2008 certification, services a wide range customer ie ODMs, OEMs, EMs in various industry segments ie – Industrial Electronics, Consumer Electronics, Automotive, Lighting, IT and Telecommunication industries. With state of the Art Research and Development and highly technical and qualified professionals, Rabyte provide top of the line customer relationship management and aim to serve customers with comprehensive solutions.
In recent, Rabyte has contributed and helped the Indian industries to developed and manufacture the Electronic Vehicle in India with their ready design and technical knowhow. Apart from the electronics vehicle Rabyte has also significantly contributed to set the infrastructure for alternate energy i.e Solar and Wind energy. Rabyte involvement has reduce the cost of technology and cost of electronic components used in manufacturing. Rabyte has (exclusive and non-exclusive) tie-ups with world leaders in electronic components segment with companies like Panasonic, Samsung, Bosch, Renesas, Littelfuse, Infineon, Yageo, Murata, SK Hynix, Tianma etc to serve the various customers spread across South East Asia and India. Currently Rabyte Group is the process of expanding the team and its international offices so that they can cater to customers in Gulf region and Africa.
About Actions Technology
Better chip, better audio visual life! With 20+ years design experience in Semiconductor industry, Actions technology has accumulated a number of core technologies, including but not limited to independent IP core design and SoC integration technology (230+ IP on hand).
Actions Technology keep pursuing higher quality sound effect, lower power consumption, lower latency and better Bluetooth performance in Bluetooth Audio SoC. For more information, please go to www.actions-semi.com or send your email to mp-sales@actions-semi.com.
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