Bourns, Inc., a leading manufacturer and supplier of electronic components for power, protection, and sensing solutions, announced that it has extended its existing Japan territory distributor relationship with Macnica to now include the entire Asia-Pacific region. Effectively immediately, Macnica is named as a full line distribution partner with sales responsibility for China, Taiwan, Korea, Southeast Asia, India, and Australia/New Zealand in addition to Japan. Originally selected in 2024 for their excellent Japanese Tier 1 customer relationships, Macnica has been particularly successful in representing Bourns® components to Japanese automotive market companies.
“Macnica has shown to be a true sales asset providing strong demand creation and technical support in the representation of Bourns products in Japan. Now, as we strategically seek to meet the growing demand for Bourns products throughout Asia, we realized we had already forged a solid sales partnership with significant customer influence working with Macnica,” said James Harrington, Senior Vice President of Worldwide Sales at Bourns.
“We are honored that Bourns has placed more trust in our sales team coverage throughout Asia, allowing us to leverage our extensive customer relationships to build an even stronger sales base for them. Macnica is known for our trusted sales and technical support teams that have broad knowledge of next generation and high growth applications. We offer the full strength of our organization’s market and technical expertise to Bourns in helping them realize continued growth and success,” said Horace Lai, CMO (APAC) at Macnica Cytech Limited.
For more information, visit www.bourns.com.
